There’s a difference between not giving up and being stupid

Hey there, J here.

As usual, we get straight into it.

Business Lesson - There’s a difference between not giving up and being stupid

The initial draft for this part of the newsletter was waaay too wordy and I had a hard time explaining the concept, so I decided to simplify and get the point across in a more visual manner.

As you probably know I’ve been building DULO for the past 6+ years and recently decided to really focus it content-wise.

Here is a recap of how that went:

DULO content vs Julian content

DULO content for 3 months, daily (Twitter, Instagram, LinkedIn, Pinterest) resulted in a LOSS of followers, besides on Pinterest.

(granted, I now know posting into the void, not engaging with other people's content and hiding behind a logo is not a great strategy for an unknown brand either, but I digress)

Which made me think "Do I keep doing the same thing expecting different results or am I being stupid".

I was being stupid.

So I decided to stop standing behind a logo, show my face and start building my personal brand on Twitter instead. (it kind of builds the business simultaneously)

Julian content for 1 month, daily:

Twitter

Newsletter

What's the lesson here?

I have huge respect for anyone committing to and doing something on a daily basis for a very long period of time, BUT, you need to be seeing AT LEAST SOME results along the way.

If not, it might be a sign that you're being stupid and should give up.

And by giving up I mean changing the approach.

Don't give up...

Never give up, we got things to build here.

Piece of the story - Chapter 1.2, Dulo

(read the previous chapter here)

Shout out to Bryan Searson for the great feedback to make the story format more readable and engaging. Throw him a follow.

Edging closer to the hut, the trio fell into a companionable silence. Questions were clear in each of their eyes but went unvoiced, a testament to the strange situation they found themselves in.

Blaze broke the silence first. "Either of you know anything about what's going on?"

Ethan shook his head, "Nothing at all," he said. Luna, similarly, could only offer a slight shrug. Their conversation was cut short as they neared the humble hut.

The hut's door, weathered and worn from years of exposure to the elements, was slightly ajar. As they approached, on the verge of entering, a friendly voice resonated from within, "Hey guys, come on in."

The three of them looked at each other confused yet again, but were eager to finally get some answers.

As they stepped into the warmth of the small house, their eyes landed on a young boy, his clothes a humble collection of patched fabric. But there was something in his eyes, a spark that seemed to shimmer with a playful light.

"Hey Blaze, Luna, Ethan, my name is Dulo," the boy said with a warmth that lent a homely feel to the crude interior of the hut. The trio found themselves startled by the boy's cheerful familiarity.

The three of them exchanged quick, bewildered glances. "You know us?" Luna found herself asking. The confusion was clear in her tone, mirrored by the furrow of her brow.

"Kinda, I was told you're coming," Dulo responded nonchalantly, his smile maintaining its infectious warmth.

Blaze couldn't hold back his irritation. "Told by who?" he demanded, his earlier frustration resurfacing in the face of Dulo's cryptic responses.

But Dulo seemed impervious to Blaze's growing impatience. His tone was filled with palpable excitement as he disregarded Blaze's question. "Come over here, I want to show you something," he said, beckoning them toward a worn-out table on the other side of the room.

Reluctantly, Blaze, Luna, and Ethan followed Dulo, their curiosity piqued despite the puzzling circumstances. They watched as Dulo moved with surprising grace for his young age, moving across the room to stand beside a table.

"These are for you," Dulo said with his youthful eyes bright with anticipation pointing at the table…

Until next Tuesday!

Julian

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