Welcome 👋

As you probably know, I’ve now moved my LinkedIn newsletter to my own platform, which you are now reading on, so I want to start off by saying "THANK YOU" for subscribing and following me over here!

(You can read my last two newsletters on LinkedIn for background info here and here.)

The move was motivated by my recent mindset shift to build my personal brand, rather than A brand - DULO.

I will be redirecting most of my efforts from building content only FOR the business, to building a personal brand that has content ABOUT the business.

I've got much more to say on various business-related topics and standing behind a faceless logo limits me and I don't like it.

Twitter is my sole social media platform focus for now, so you can follow me there for daily content. I will soon be dominating it... joking... or not 😊

So, regarding this newsletter, here is the concept:

"1 email per week: 1 business lesson from the trenches, 1 piece of the DULO Brand Universe story."

So, one lesson/thought/tip/topic based on building an actual business, then I will share one chapter/scene from the story we will be building around our brand.

What you can expect in this newsletter:

• One email per week, on a Tuesday.

• Lessons and thoughts while I build the business. Behind-the-scenes pure business processes combined with some musings around branding, creativity, and storytelling.

• The development of the brand universe around DULO.

What you will not get in this newsletter:

• More than one email per week

• No spam, no affiliate links, no sales BS.

• Annoying drip campaigns selling a course, community, etc.

For daily happenings, you can catch me on Twitter, which I will be using massively.

Staying true to the new format, I will leave you with a visual of the scene from where the DULO Brand Universe story will begin next week:

Have a great one!

Julian