- DTC+
- Posts
- DTC+: The worst BFCM offer
DTC+: The worst BFCM offer
→
A brand I respect a lot was doing very well all year with a “Buy 3, get 3 free” offer.
This BFCM, they are PRINTING with a WORSE offer…
2+2 is better than 3+3
Takeaway? It’s not about the offer, it’s about timing and context.
Great marketers can wield timing and context to make any offer great.
For me? I’ll wait for their BFCM offer to end, so I can get 6 socks for the price of 3.