DTC+: The Excellence Hotel

(a quick 1 min read this week due to travels, but it was worth it👇🏼)

I visited a hotel this weekend, learned a valuable business lesson.

The customer support was helpful and friendly.

The interior, spotless.

The views, amazing.

The rooms, clean.

The drink options, countless.

The paint, new.

The breakfast, abundant.

The food, fresh.

The website, responsive and UX friendly.

The rating, exceptional - 9.9.

Availability, fully booked.

Marketing, probably unnecessary.

The lesson:

Be maniacal about the quality of your product in every aspect.

It all matters and it all compounds.

Daily 1% improvements, consistently, over a long period of time.

That’s how you build an antifragile product that can solely grow through the power of its own excellence.

Have an excellent week,

Julian

PS - A four year entrepreneurship degree in one meme.

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