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- DTC+: A Fresh Start. Again.
DTC+: A Fresh Start. Again.
This newsletter was started a few times, with a few different themes.
It was during a period of me freelancing as a Shopify dev and figuring out what to do next in my career, I had/have big ambitions, but completely lacked direction.
This time though, direction has been found and during the last 12 months I’ve been head down building my Shopify CRO agency.
I think I’ve taken a total of about 5 days off, but don’t get me wrong, not because I had to, because I never wanted to.
Building Convertibles has been one of the most exciting, difficult, stressful, BUT fulfilling things I’ve ever done.
We achieved a lot in the last 12 months and went from me and my co-founder to a team of 6 amazing people.
It’s the first business that I’ve successfully scaled and given the salaries that now need to be paid (blessed to have this “problem”), it’s safe to say the commitment to the business and it’s future might guarantee longevity of this newsletter as well.
The format of it will vary, the name will be “DTC+” and I think it fits well with the content that you can expect.
It will be a mix of Shopify CRO insights, combined with general business musings and me sharing the journey of building the agency, working with 7-8 figure brands.
There’s already some crazy stories that I have lined up and wanted to share, so if you want to come along for the ride, it will be my pleasure and honor to have you 🙏
Given some of you might be reading this, based on my previous newsletters, feel free to unsubscribe so I don’t spam you, OR, give this newsletter a few issues chance and then unsub, if it’s not your cup of tea 🙂
Have a great one and till next time,
Julian