DTC+: Needle Moving CRO

We just productized our service.

After running 1,000s of test variations, we’ve identified the top 12 components that drive the most impact on an ecommerce store.

We’re calling this program - Needle Movers™.

There are 2 main goals for this rather drastic change to our business:

1. Force all process and focus only on the most impactful components we can optimize, to deliver maximum value (revenue increase) to our clients

2. Boil down to a science our internal processes in a way that creates maximum efficiency, predictability, scalability and reduces dependencies, all leading to a more fulfilling and stress-free environment for everyone involved

The focus part is key.

We see a lot of businesses wasting resources and testing parts of their website that simply do not move the needle.

A recent example from a client:

They wanted to rework content down their PDP which scrollmaps revealed only 10% of visitors see.

We just ran it by our Needle Movers method to asses whether it makes sense to invest resources in this mini project that would involve a few people’s time, the answer? Of course not.

Time saved and focus gained to be redirected at more impactful changes.

Focused actions compound faster than just checking things off.

In a world of business noise, we want to create the discipline of focus, both for us and our clients and invest time only on needle moving actions.

And here are the 12 Needle Movers, I’ll be going over them in detail in the upcoming weeks, breaking them down to the reasons why they made it in our maximum impact CRO process:

Are you working on needle movers, or just working?

Julian

PS - Focus is the variable of success

Needle Moving CRO here.

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